The online dating scene has changed dramatically over the last couple of decades, and more Americans than ever are looking for their perfect match on the web.
Looking for your future partner online is no longer thought of as something reserved for only the socially awkward or desperate.
Roughly 42% of Americans know someone who dates online and more and more couples’ love stories start from the click of a mouse.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
Online dating has ballooned into a billion-dollar industry and the Internet "may be altering the dynamics and outcome of marriage itself," said the study by U. researchers in the Proceedings of the National Academy of Sciences.
However, some experts took issue with the findings because the survey was commissioned by e Harmony.com, the dating site that attracted one quarter of all online marriages according to the research.